James Wood Chevrolet Earns 2026 Chevrolet Elite Leaders Award and 2025 Mark of Excellence

James Wood Chevrolet in Decatur, Texas has been recognized by Chevrolet with two dealership awards for 2026: the Chevrolet Elite Leaders Award and the 2025 Chevrolet Mark of Excellence Award.

Both are issued by Chevrolet, a division of General Motors, and both are awarded to a small share of the roughly 3,000 Chevrolet dealerships operating in the United States.

What the Chevrolet Elite Leaders Award Recognizes

The Elite Leaders Award goes to Chevrolet dealerships that rank among the highest-performing stores in the country for new-vehicle sales. Selection is based on sales volume, year-over-year sales growth, customer satisfaction results, and product knowledge across the dealership team.

It is a performance award. A dealership does not qualify by having one strong month. It qualifies by producing consistent results across a full sales year while keeping customer scores high.

What the Chevrolet Mark of Excellence Award Recognizes

The Mark of Excellence is General Motors’ long-running dealer recognition program. It measures customer satisfaction across both sides of the building, the sales experience and the service experience, using survey results collected directly from customers after their visits.

This is the award that comes straight from customer feedback. Not from a corporate scorecard, not from a regional manager’s judgment. From people in Wise County answering a survey after they bought a truck or picked up their Tahoe from service.

Why Earning Both in the Same Year Matters

The two awards measure different things.

Elite Leaders answers the question: Is this dealership performing at a high level in the market?

Mark of Excellence answers a different one: are the customers of this dealership satisfied with how they were treated?

Plenty of high-volume stores earn one and miss the other. Earning both in the same year means the sales results and the customer experience moved in the same direction, which is the harder version of the job.

About James Wood Chevrolet

James Wood Chevrolet is part of James Wood Motors, a family-owned Chevrolet, Buick, and GMC dealership at 2111 S Highway 287 in Decatur, Texas. The business was founded by James F. Wood in 1978 and remains family-owned today. In 1989, it was named the largest GMC dealer in the nation.

The dealership serves Decatur, Bridgeport, Alvord, Rhome, Boyd, Chico, Paradise, Springtown, Bowie, Jacksboro, Denton, and the surrounding areas of Wise County and North Texas.

Leave a comment